NEW YORK (TheStreet) — A Forrester Research analyst made news on Thursday for saying something I have been writing about for months regarding Apple’s forthcoming iTV or whatever the heck it’s going to be.
Frankly, without the ability to access Steve Jobs, I am not sure Tim Cook even knows what it’s going to be.
Here’s what Forrester’s James McQuivey had to say on his blog : Let’s be clear what the company is up against in its long-rumored interest in the TV business. The reason it has failed with the Apple TV so far is not that it hasn’t tried. It’s that the TV business is a tough nut to crack: Content is still controlled by monopolists unlikely to give Apple the keys to their content archives. And simply introducing a new display on which to watch that content as it is currently delivered by existing distributors won’t offer consumers much that’s new. …
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Read the rest here: Why Apple’s iTV (or Whatever It Will Be) Will Fail
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