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BT gambles that Premier League deal will pay off faster than broadband

Category : Business

Spending £738m on football might annoy customers waiting for a fast internet connection, but BT thinks it can afford it

And now over to the football results read by James Alexander Gordon: Premier League footballers 1: BT and BSkyB shareholders 0. The £3bn carve-up of the Premier League broadcast rights was a shock result that had footie fans cheering, but investors weeping into their cups of Bovril.

The arrival of a formidable challenger to Sky in the shape of BT is to be welcomed, because competition will keep TV and broadband prices keen. But the telecoms provider’s expensive foray into sports broadcasting will stick in the craw of the millions of households still waiting for a decent broadband connection.

BT is writing a £738m cheque for 114

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