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Chase Bank Limits Cash Withdrawals, Bans International... Before you read this report, remember to sign up to for 100% free stock alerts Chase Bank has moved to limit cash withdrawals while banning business customers from sending...

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Richemont chairman Johann Rupert to take 'grey gap... Billionaire 62-year-old to take 12 months off from Cartier and Montblanc luxury goods groupRichemont's chairman and founder Johann Rupert is to take a year off from September, leaving management of the...

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Cambodia: aftermath of fatal shoe factory collapse... Workers clear rubble following the collapse of a shoe factory in Kampong Speu, Cambodia, on Thursday

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Spate of recent shock departures by 50-something CEOs While the rising financial rewards of running a modern multinational have been well publicised, executive recruiters say the pressures of the job have also been ratcheted upOn approaching his 60th birthday...

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UK Uncut loses legal challenge over Goldman Sachs tax... While judge agreed the deal was 'not a glorious episode in the history of the Revenue', he ruled it was not unlawfulCampaign group UK Uncut Legal Action has lost its high court challenge over the legality...

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You’ve got fail! AOL down nearly 10%

Category : Business

AOL posted decent growth in online advertising sales. But profits missed forecasts and investors were not pleased.

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Facebook profits from mobile ads

Category : Business, World News

Facebook announces higher profits and revenues in the first quarter of 2013, boosted by a jump in advertising revenue.

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Man Utd star van Persie signs for BT

Category : Business, World News

BT Sport signs Manchester United’s Robin van Persie to be the publicity face of its advertising campaign for its live Premier League broadcasts.

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Tremor Video, Internet Advertising Bureau UK, Nielsen and Performics Announces Results of TV and VOD: Friends With Benefits

Category : World News

Study Results: Brands Can Use Digital Video Advertising Channel to Drive Brand Awareness and Message Association, and to Complement TV Campaigns

Read more here: Tremor Video, Internet Advertising Bureau UK, Nielsen and Performics Announces Results of TV and VOD: Friends With Benefits

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YouView launch ads banned

Category : Business

Advertising Standards Authority upholds complaint by Virgin Media that claims about the service being ‘unique’ were untrue

Virgin Media has won a victory against fledgling rival YouView, getting its launch TV and press campaign banned after the advertising watchdog ruled that claims it is “unique” and the “easiest” service were untrue.

After a protracted development period, YouView launched last summer. It was backed with a £10m ad campaign that debuted in September, featuring stars including Gary Barlow and Benedict Cumberbatch. The service is a joint venture between the BBC, ITV, Channel 4, Channel 5, Arqiva, BT and TalkTalk to bring internet-connected TV to Freeview households.

Virgin Media lodged a complaint with the Advertising Standards Authority about claims made in the campaign, which ran on TV and in the Radio Times.

The claims included: “YouView is the easiest way to watch catchup TV, on your TV” and the assertion that its electronic programme function has a “unique scroll-back function”.

YouView produced its own customer research to back its claims, as well as conducting its own comparisons with rival services.

The ASA said that YouView had failed to ask the general, basic question about whether it was in fact the easiest way to watch catchup video on their TV sets.

“We concluded the claim had not been adequately substantiated,” the ASA said.

The watchdog also concluded that the “unique” claim was misleading as YouView is not the only service on the market offering a scroll-back function on its programme guide.

The ASA said the ads could not run again without changes and told YouView “to ensure they held adequate evidence to substantiate comparative claims and to ensure their claims were not misleading”.

In a double blow for YouView’s growth, the advertising regulator also ruled against a TV ad and direct mail campaign run by TalkTalk.

TalkTalk, which is aiming to add to its broadband and phone services by offering YouView TV, ran an ad campaign claiming it was offering free YouView set-top boxes to customers.

A complainant said the ad campaign was misleading as there was a £50 engineer installation cost, which the ASA agreed was in breach of rules promising “free” goods.

• To contact the MediaGuardian news desk email or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.

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Cash is on the line when Facebook comes calling…

Category : Business

Facebook has more than a billion users, and is bidding to reach more by a smartphone takeover – with a twist

Infectious diseases, says the World Health Organisation, “are caused by pathogenic microorganisms, such as bacteria, viruses, parasites or fungi; the diseases can be spread, directly or indirectly, from one person to another.” Quite so. Just like Facebook addiction, which also spreads from person to person and has now reached pandemic proportions, with more than a billion sufferers worldwide.

The Facebook pathogen doesn’t kill people, of course, for the good reason that dead people don’t buy stuff. But it does seem to affect victims’ brains. For example, it reduces normally articulate and sophisticated people to gibbering in the online equivalent of grunts. Likewise, it obliges them to coalesce all the varieties of human relationships into a simply binary pair: “friends” v everyone else. I have some real friends – as opposed to “friends” – on Facebook and every so often one of them posts a comment on something I’ve written. I’ve just looked at one such observation. It’s thoughtful, subtle and nicely written. But beneath it is a button simply labelled “Like”. If I click on it, my friend will doubtless receive a message from Facebook telling him that I “like” his comment. Big deal.

What’s interesting about this is the way a software system has been designed to strip all of the nuances and complexities that characterise human interaction and compress them into a channel with the bandwidth of Morse code. Actually, the bandwidth is even more attenuated than that. At least with Morse, something can be either a dot or a dash, but Facebook lacks even that binary sophistication. It only has a “Like” button, possibly because a “Dislike” one might facilitate a higher level of discourse than that deemed desirable by the system’s architect.

Cultural critic Neil Postman once observed that you can’t use smoke signals for philosophical discussions: the communication channel simply doesn’t have the necessary bandwidth. One wonders what he would have made of Facebook, or of the fact that a sixth of the world’s population is apparently satisfied by such a primitive medium of communication.

Meanwhile, the efforts of Facebook’s owners to “monetise” these poor saps continue unabated. The basic idea is to use their personal data to refine the targeting of ads at them, which means that, as time goes on, the system becomes more and more tiresome to use. This raises the spectre that, one day, the worms might turn and depart.

But – hey! – Facebook management has a plan for that too. It’s revealed in a fascinating patent application just published. Like all patent applications, it consists of three coats of prime technical verbiage, and the devil is in the detail, but the essence of it is that in exchange for a monthly payment Facebook users will be able to get rid of ads and specify exactly what should replace them on their personal profiles. This is subtly different from what other “freemium” services like Spotify currently offer.

You have to admire the chutzpah implicit in this. First, you bombard your hapless users with ads. Then you offer them relief in return for payment. There’s a word for this in English, but m’learned friends don’t approve of it, so I will avoid it. I’ll be surprised if the patent is approved, but the US Patent and Trademark Office has a track record in granting daft patents, as, for example, US Patent 5,443,036 for a method of exercising a cat by getting it to follow a spot generated by a laser pointer, so I might be unduly optimistic.

For fiendish ingenuity, however, Facebook’s latest move into the mobile phone business takes the biscuit. Neatly avoiding the trap of getting into the handset-manufacturing game, the company has instead developed an Android app that really ought to be codenamed Cuckoo because it effectively takes over any handset on which it is installed. It can be downloaded for a subset of recent Android handsets and last week HTC unveiled the first phone that comes with Facebook Home pre-installed. The app conceals the array of apps that normally dominate Android home screens and instead puts Facebook activity squarely in the centre of the phone’s screen. It splashes status updates across the phone’s lock and home screens and makes Facebook’s messenger application ubiquitous with little “Chat Heads” that follow you from app to app, thereby making it easy to keep up with what pass for “conversations” on Facebook.

What Facebook Home means, of course, is that Facebook will be the first – and perhaps the only – thing that new users of smartphones, especially in emerging markets (ie poor countries), see when they fire up their phones. And when they want to search for something, why, they will use Facebook’s search engine rather than that of Google, the company that created the operating system on which Facebook’s app runs. Howzat!

Advertising budgets drop for fifth year in a row

Category : Business

Institute of Practitioners in Advertising’s quarterly Bellwether survey shows budgets fell in 2012, but offers hope for 2014

Downbeat marketers reduced their advertising budgets for a fifth year in a row in 2012, with continuing concerns about the strength of the UK economy leading to a forecast of a fall in ad spend this year.

Despite advertising-friendly events such as Euro 2012 and the feelgood factor of the London Olympics, a greater proportion of companies slashed their ad budgets last year than in 2011.

However, the Institute of Practitioners in Advertising’s quarterly Bellwether survey, which gauges the outlook of the UK marketing industry, found some cause for cheer in the first quarter this year, with marketers more confident than they were at the close of 2012.

While there was only a fractional increase in advertising budgets in the first quarter, marketing executives grew increasingly optimistic about their own company’s financial prospects with confidence at a 12-month high.

However, marketers are taking things cautiously – Bellwether is conservatively forecasting the advertising market to contract by 0.3% this year – as pessimism about the prospects for the UK ad industry continues to persist.

“While there is continued concern about the economic outlook, things do seem to be holding up,” said Paul Bainsfair, director general of the IPA.

The prospect of an advertising boom in 2014, fuelled by the World Cup in Brazil, has led the IPA to forecast ad growth of 2.3%.

The IPA’s growth forecasts are far more pessimistic than those of Warc, the marketing intelligence service, which were also released on Thursday. Warc estimates the UK will grow by 3.1% next year, although this is a downgrade of almost one percentage point from its November report.

“While the Bellwether is suggesting the economy is recovering, it looks set to be another challenging year for businesses and the pace of economic expansion is likely to be modest,” said Chris Williamson, chief economist at Markit which compiles and authors the report for the IPA.”

• To contact the MediaGuardian news desk email or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.

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Mobile advertising triples to record levels

Category : Business

UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital ad spend hit £5bn

The growing popularity of smartphones and tablets and a huge rise in the use of apps caused mobile advertising in 2012 to almost triple to over £500m, as total UK digital ad spend hit £5bn for the first time.

UK mobile advertising grew a staggering 148% year-on-year in 2012 to £526m, up from £203m in 2011, with growth continuing to accelerate in the second half of last year.

The revolution in handheld devices – almost two-thirds of the UK population owns a smartphone – has had a massive effect on the ad market.

In 2008, when Steve Jobs unveiled Apple’s app store, an event which would accelerate the smartphone market and irrevocably change how people use phones, mobile advertising in the UK was a paltry £25m.

Mobile display and video advertising grew 121% to £150m in 2012, with mobile search soaring by 164% to £365m. Mobile search accounts for 69% of total mobile ad spend.

“There is simply so much buzz around mobile,” said Tim Elkington, director of research and strategy at the Internet Advertising Bureau. “Marketers are becoming more attune to the ‘always on’ nature of consumers who expect to engage with content wherever they are.”

In 2009 mobile accounted for just 1% of the total UK digital advertising market. Just three years later the 2012 figures show that it accounts for 10%.

With the rapid rollout of 4G services, mobile operator EE has pledged to increase its network speed to a likely top rate of 80Mbps in 10 cities from this summer. This suggest mobile advertising may record another bumper year in 2013.

Social media advertising has also developed into a strong advertising medium, with spend up 24% to £328m, a fourfold increase in just three years.

Total UK internet advertising spend rose by 12.5% in 2012 to hit £5.42bn, a £607m increase over the total amount spent in 2011. The increase in the amount spent on mobile advertising last year accounted for 53% of the total £607m boost.

The total digital display advertising market, including mobile, rose 12.4% to £1.3bn. One of the biggest beneficiaries of the rise of the display ad market, albeit not on mobile yet, is Facebook.

The Google-dominated paid-for search market rose 14.5% to £3.17bn.

The rise of mobile ad spend in the UK

2008: Mobile ad spend £25m (total UK internet spend: £3.3bn)

2009: £37.6m (£3.5bn)

2010: £83m (£4.1bn)

2011: £203m (£4.8bn)

2012: £526m (£5.4bn)

Ilmenau University of Technology and Objectivity Unveil Combined Data Stream Analytics & Sensor Data Processing Technology Leveraging InfiniteGraph at BTW 2013 in Magdeburg, Germany

Category : World News

InfiniteGraph, the Only Real-Time, Distributed Graph Database, Combined With Motion Sensing Technologies Enables New Levels of Analysis for Healthcare, Advertising, Gaming and Business Analytics

See the original post: Ilmenau University of Technology and Objectivity Unveil Combined Data Stream Analytics & Sensor Data Processing Technology Leveraging InfiniteGraph at BTW 2013 in Magdeburg, Germany

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VIDEO: Tobacco firms must pay for warning ads

Category : World News

A US federal judge has ordered tobacco firms to pay for an advertising campaign to explain the dangers of smoking.

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