NEW YORK (TheStreet) — I had to do a double take when I saw the news from TheStreet’s Gary Krakow last week.
TD Ameritrade upgraded its mobile app to include a feature — “Snapstock” — that allows customers to scan the UPC barcode on a product, download information on any public company behind the product and then buy the stock of that company right there on the spot. TD tells us that this functionality “allows investors to approach shopping through a whole new lens.” It also takes the Peter Lynch invest in what you know concept to a whole ‘nother level.
Face it — in practice, it’s really invest in what you sort of think you know, but you don’t and hope for the best. …
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