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Chase Bank Limits Cash Withdrawals, Bans International... Before you read this report, remember to sign up to http://pennystockpaycheck.com for 100% free stock alerts Chase Bank has moved to limit cash withdrawals while banning business customers from sending...

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Richemont chairman Johann Rupert to take 'grey gap... Billionaire 62-year-old to take 12 months off from Cartier and Montblanc luxury goods groupRichemont's chairman and founder Johann Rupert is to take a year off from September, leaving management of the...

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Cambodia: aftermath of fatal shoe factory collapse... Workers clear rubble following the collapse of a shoe factory in Kampong Speu, Cambodia, on Thursday

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Spate of recent shock departures by 50-something CEOs While the rising financial rewards of running a modern multinational have been well publicised, executive recruiters say the pressures of the job have also been ratcheted upOn approaching his 60th birthday...

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UK Uncut loses legal challenge over Goldman Sachs tax... While judge agreed the deal was 'not a glorious episode in the history of the Revenue', he ruled it was not unlawfulCampaign group UK Uncut Legal Action has lost its high court challenge over the legality...

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Eye-catching PR for your small business needn’t be costly

Category : Business

Startups can do the job of raising awareness of their business in-house. All they need to do is put in a bit of time and creativity

PR can be a valuable tool in promoting your business. However, you must put a great deal of thought into the way you approach PR: it is really important, before plunging into a spate of activity and promotion, that you have an interesting story to tell.

Coverage in the press will raise awareness of your business. To a consumer, reading an article about your business in a well-regarded publication can indicate endorsement.

To budding entrepreneurs who have just established their startup, all minor achievements or successes are likely to equate to pivotal milestones. Whenever a milestone is reached, it is tempting to shout each success from the rooftops and send press releases out to every publication at every opportunity in a somewhat scattergun approach.

This can be an error, though. I would advise that you sit down and think about whether your achievements are significant and valuable enough to publicise. Given that there are thousands of business stories every day, ranging from large corporates launching new products to exciting young entrepreneurs that have caused a stir, a press release regarding the launch of your website is unlikely to capture the attention of a journalist.

So, how do you make your milestones newsworthy? How do you identify that angle that will capture people’s attention? You think outside the box. Think about what is trending in the press and how you can link your business to that angle.

Experiential marketing agency Cult Events, one of the Start-Up Loan Company’s recipients, have spent a great deal of time thinking about what angle will capture journalists’ attention. Hugo and Ian, the founders behind Cult, have decided to build memorable niche events, theming them around a concept relevant to current trends or brand campaigns. To help publicise Cult Events they have conceptualised Pisco Fuego, a pop-up Latin American dining experience which takes the pop-up trend back to its “blink and you’ll miss it” origins. These days, there are pop-ups that last for years, some that have developed into pop-up franchises and still more seem to scrawl the word pop-up on a chalkboard outside their restaurant in fear of missing out. Pisco Fuego will pop up for a few days at a time in various London locations, leaving people wanting to know and find out more. This story is far more likely to be picked up by journalists over an article about what Cult Events is, outlining the fact they are hosting an event.

Once you have the angle, then you can start utilising PR techniques. As a startup you are unlikely to have the required budget to allocate a substantial sum to PR, but with limited experience you may be tempted to approach a PR firm. In my experience, entering into lengthy retainers with PR firms isn’t necessarily the best option. There is no guarantee they will get you in the press. I learned the costly way when I established Hamilton Bradshaw that you can hire the best PR firm, but the lack of a decent story will result in you not making the papers.

If you are prepared to work hard, PR can be free. Undertake research on the internet. There are numerous free resources out there that provide advice on how best to devise a strategic PR campaign. Use all the contacts that you have in the industry. Work hard on producing concise and interesting press releases. Make direct contact with journalists. Partner with carefully selected complementary businesses. Cult Events has assisted at events at cost price when it knows that there will be press exposure at these events. One good media placement can lead to increased sales or growth. The PR around Cult Event’s Pisco Fuego has resulted in an increase in traffic to its website and 10% of these visitors have converted into ticket sales through its Facebook page. This is a great example as to how a well thought-out, thorough PR campaign can be cheap yet effective.

James Caan is chairman of the Start-Up Loans Company

Each fortnight James will be tackling a different business issue; keep up to date by visiting the network and signing up to our weekly newsletter. We’d welcome your suggestions for future topics and questions for James regarding your own business. Please share them in the comments thread below

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BMG buys rights to Take That hits

Category : World News

Music label BMG has bought the rights to some of the best-selling pop music of recent years, including Take That’s Patience and Robbie Williams’ Angels.

Read more: BMG buys rights to Take That hits

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Bond bubble isn’t bursting … yet

Category : Business

Bond yields continue to remain low, thanks in part to the Fed. But that can’t go on forever. Pop!

More: Bond bubble isn’t bursting … yet

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Municipal bonds: A train wreck waiting to happen

Category : Business, Stocks

Beware of munis priced at bubble levels. They’ll always pop in the end.

Follow this link: Municipal bonds: A train wreck waiting to happen

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In praise of … dignified exits | Editorial

Category : Business

England cricket captain, Andrew Strauss, managed to bow out with grace – unlike most stars in sport and pop

“I’d run my race,” Andrew Strauss admitted to a roomful of reporters. Few punishments must be as cruel as having to strap yourself into a suit and explain live on TV why you are retiring from professional cricket, yet the England captain managed it with grace. There was none of the teariness that afflicted Michael Vaughan when he bowed out. While most stars – in sport or pop (hello, Sir Mick) – want to hang around well after their sell-by date, Strauss showed self-awareness about his recent troubles with the bat and a firmness that he will now be only an “interested spectator”. All this was of a piece with a captainship that provided England with much-needed stability. Never the flashiest skipper, Strauss was dependable and courteous, even spending the day before his resignation writing letters to other players. As their tributes showed, most of his teammates appreciated those qualities. Kevin Pietersen, take note.

7 High-Volume Stocks With Relative Strength

Category : Business

WINDERMERE, Fla. (Stockpickr) — Professional traders running mutual funds and hedge funds don’t just look at a stock’s price moves; they also track big changes in volume activity. Many times when above average volume moves into equity it precedes a large spike in volatility.

Major moves in volume can signal unusual activity, such as insider buying or selling — or buying or selling by “superinvestors.”

>>5 Stocks Poised to Pop on Bullish Earnings …

Click to view a price quote on OSUR.

Click to research the Health Services industry.

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Restoring the mind after disaster

Category : World News

Regarding Tadashi Ogawa’s May 2 article, “Let grassroots exchange inspire reconstruction”: Why is it that every article printed in The Japan Times by someone from the Japan Foundation is about cartoons, comic books, J-pop and the “samurai spirit”?
Does the female pop group AKB48 really need a foundation to promote it, a foundation that received

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Some Internet stocks deemed to be Facebook-related (FB) plays are rallying yet again in premarket trading, as expectations grow for a major post-IPO pop. [[QPSA]] +10%. [[ZNGA]] +1.7%. [[RENN]] +1.3%

Category : World News

Some Internet stocks deemed to be Facebook-related (FB) plays are rallying yet again in premarket trading, as expectations grow for a major post-IPO pop. QPSA +10%. ZNGA +1.7%. RENN +1.3% Post your comment!

Go here to read the rest: Some Internet stocks deemed to be Facebook-related (FB) plays are rallying yet again in premarket trading, as expectations grow for a major post-IPO pop. [[QPSA]] +10%. [[ZNGA]] +1.7%. [[RENN]] +1.3%

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NEWSFLASH: The Cupcake is Dead, Bake Pop Wanted for Questioning

Category : World News

Cake pops are the new sensation that has swept America by storm that are made easily with the Bake Pop kit; available in Australia from today.

Read the original: NEWSFLASH: The Cupcake is Dead, Bake Pop Wanted for Questioning

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Apple literally does rule the world

Category : Business

If you are waiting for the Apple “bubble” to pop, you might be doing so for a very long time. Apple defied the skeptics Tuesday, blowing away earnings and sales forecasts.

Excerpt from: Apple literally does rule the world

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